B2B Professional Sales

Transforming Global B2B Sales Training from In-Person to On-Demand

Drove a 500x decrease in training costs, while making the training program infinitely more scalable and flexible.

Key Benefits:

  • Exceptional customer support and responsive team
  • Intuitive, user-friendly platform
  • Rapid implementation and flat learning curve
  • Significant cost savings on travel and accommodations
  • Increased training accessibility for global workforce
  • Content reusability and scalability
  • AI-ready transcription capabilities
  • Flexible learning formats (on-demand, blended)
Transforming Global B2B Sales
uQualio Video Training Platform for End-User Training
JP Amlin

“uQualio allowed me to get onboard very quickly. We took 2 programs for 50 people globally and implemented them in just two weeks over the holidays. The savings are significant — $500,000 in travel expenses alone — while making the training infinitely more scalable and flexible.”

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JP Amlin, Author, Sales Trainer & Coach, B2BProfessionalSales

Background

With 45 years of experience in the oil field services sector, including 20 years as a sales training manager at “Schlumberger” (one of the largest oilfield service companies globally), JP Amlin now provides specialized B2B sales training to companies in over 60 countries worldwide. As an author and experienced professional, JP delivers comprehensive sales training programs covering basic sales techniques, strategic planning, bidding, negotiations, and presentation skills.

The Challenge

JP’s clients were looking to reduce training investments without decreasing the reach of essential sales training programs. Traditionally, training required extensive travel, accommodations, and time away from work responsibilities, costing approximately $5,000 per employee. With pandemic restrictions accelerating the shift to virtual learning, JP needed a solution that could:

  • Transition from in-person to on-demand training without sacrificing quality
  • Provide flexibility for a global workforce across multiple time zones
  • Deploy rapidly to meet immediate client needs
  • Support international learners with varying levels of English proficiency

The situation became urgent when a client decided on December 24th to transition their entire program (two courses for 50 people) to an on-demand format, with a go-live date of January 7th.

The Solution

JP integrated uQualio as his on-demand learning platform, transforming his traditional 40-hour in-person programs into 13-hour on-demand courses with interactive exercises. The solution included:

  • 14-16 learning modules per program with questions approximately every 3 minutes
  • Transcriptions for non-native English speakers
  • Daily optional Teams meetings for live Q&A and assignment help
  • Resources section for additional materials
  • Blended learning options for teams wanting both on-demand and in-person components

The Result

With uQualio, JP successfully launched two comprehensive week training programs for 50 global participants within a two-week timeframe over the holiday season. The implementation has delivered multiple benefits:

  • Estimated savings of $500,000 in travel expenses alone (50 participants × $5,000 x2)
  • Increased accessibility, allowing new employees to join training immediately rather than waiting for the next scheduled session
  • Improved work-life balance for trainees with flexible scheduling
  • Simplified train-the-trainer process through reusable content
  • Positive student feedback on the platform’s intuitiveness and ease of use
  • AI-enhanced coaching capabilities using uQualio transcripts
Looking ahead, JP is exploring additional applications, including training AI for coaching using uQualio transcriptions and expanding his on-demand course offerings.

What Makes uQualio Work for JP Amlin

The platform’s intuitive design and excellent support were critical factors in JP’s successful implementation. Despite the tight deadline, he was able to upload 20 hours of video content and prepare five comprehensive programs in just two weeks.

JP particularly praised the responsiveness of the support team (especially Christian), noting that the human connection made a significant difference compared to competitors’ reliance on AI chatbots as gatekeepers.

According to JP, uQualio offers the perfect combination of professional features and personal support, making it ideal for B2B training professionals who need to deploy high-quality content efficiently and effectively.

What Makes uQualio Work for JP Amlin

Full Transcript of Interview with JP Amlin, Independent B2B Sales Training Consultant

Q: Please tell us a bit about you, your company and what your company does.

“So yes, my name is JP Hamlin and I’m an independent consultant who provides sales training, primarily for the oil field services sector. Of where I spent 35 years as a professional in that industry. At all kinds of different jobs. Everything from operating engineer to, you know, President, Director… Primarily for a company called Schlumberger, which is one of the largest oilfield service companies in the world. And in the second half of my career, so the last 20 years, I was their sales training manager.

And I develop the content. Wrote a couple books for Schlumberger and then retired, and so for the last for the last, yeah 18 years I’ve been providing sales training around the globe to other oilfield services companies. I also have a textbook on Amazon as well about B2B professional sales.”

Q: Fantastic. Very knowledgeable and accomplished.

“I don’t know about that. Very old. I don’t know what’s a lot of knowledge.

Q: No, no, no, no. Not old. It called experienced.

“Yes. Yeah.”

Q: What was your challenge before you bought uQualio? What were you looking for?

“Yeah. So it’s a good question. My clients were looking at reducing the investments that they had to make in order to deliver what they felt to be very important training in terms of sales training to their teams. But they didn’t want to reduce the number of people getting trained. So they asked me if I had any ideas on how to do that.

Initially in the 90s I was doing like everybody in person. Five-day types of programs. And then during COVID without much of an option, I had to start with the virtual. So, I instructed instructor LED Virtual online courses, which I do take a slightly different approach than most companies. I would say all the modules are no more than two hours and there’s only six people. That’s it. That’s all my virtual training classes and that’s worked out well. But the companies are very keen to keep the training, but also one of the things that we came up with is what we called the flexible format and so that flexible format was virtual. With two hours sections over 10 days. So, five days we can off in 10 days, and I would deliver that same content three times a day. Morning, the afternoon and then late afternoon. That allowed people to decide which sessions to participate in and then if they couldn’t make it, they could join later. The thing that I was doing with teams was recording all the sessions. So, if they missed their session, then they’d watch the recorded session, and they join back up. So, we found that that gave a lot of flexibility to the people and operations. Which most of them like. So, what that led to then? I said, hey, look, you know, if we take this the next step then we deliver this on demand or asynchronous. I don’t believe we’re having any less quality in terms of the the content delivery from my perspective. I think it’s really up to the students to be motivated to want to be like a sponge and take this stuff in and. And so that’s what led me to uQualio. I looked around at different platforms and the one that appealed to me most was uQualio which seeing fairly, I would say, well organized and straightforward to get the content in and then to deliver it to the students as they completed the modules. So, I I just liked the way that uQualio allowed me to get onboard very quickly.

In fact. This is a good story. My customer decided on December 24th that they were gonna take their whole program, which consisted of five programs to 50 people. They decided that on December 24th that OK, we would go with on demand starting January 7th.”

Q: Whoa.

“Yes, and we’re talking each program in a class format that is a full week.
So it’s 40 hours.  On virtual it’s 20 hours and then I got to, you know, make 13 hours with exercises on demand. It was a a very tight schedule.”

Q: Very thight schedule!

“Yeah, and over the holidays. Over to get that in place. Up onto a platform. Announce it to the participants. You know and get them engaged in and to join. So, I think that speaks highly of uQualio’s ability to make people quickly become efficient on the platform.”

Q: Thank you! Did you have any concerns that would have prevented you from buying a platform like uQualio and what was it that you liked the most?

“Probably what I like the most to be honest, was my very first engagement, with your team? And they seem to be…”

Q: Christian, probably?

“Yeah, Christian for sure. I mean, there’s one other person, but Christian, for sure. He went through. He took the time, explained how things worked and how to get up quickly and certainly was welcoming in case I had any challenges or issues. And so, you know that that was probably the biggest factor for me because some of the other platforms I would get stuck with an AI Bot, which is not – well you know – I was fighting with it. I wanted to speak to a person, and it wouldn’t let me. It was the gatekeeper.”

Q: I think unfortunately everybody has tried that.

“Yeah, that is unfortunate. So, I would say just the uQualio team. And when there was an issue, even when I was just testing it, you were very quickly to address any issues, whether it be the uQualio platform or on my recipients. And my participants are spread around the world. They are spread from South America to Iraq to Malaysia to the Middle East, so… Very, very good support and very knowledgeable people.”

Q: Brilliant. And today you use the uQualio platform. Can you tell me exactly how people use it?

“Yes So, basically each program of which there’s five. I’ve got two on now and am in the process of, loading another one in. So they have between 14 to 16 modules. They will come on and they’ll progress through those modules to complete the course. I have a slightly different approach so I don’t break up the videos into small chunks, but I have them answering questions and things about every 3 minutes.”

Q: Ah.

“Now, yeah. So currently though the way that I’m doing that is, I’m actually having them access an external test taker that allows them to mark where they’re at and stop and then we use the transcription. We tell them to note your time when you stop, so that when you come back you can pick up on uQualio right at the video time that you want.

And then you can open up your your test taker. Let’s say you start where your questions are. From there I do use the questions in uQualio at the end of the different sections, but I don’t use the testing on there. So, I just rinse and repeat that for each one of the moduls they have to progress through the different levels of the modules which are just different focused topics. You know basic sales. Strategic sales plans bidding. Negotiations and then presentation skills.”

Q: Brilliant. And what results have you gotten? Have you saved time?

Well, sure.”

Q: Yeah. Are people happy with what you're they're experiencing?

“So, you know, I think it’s been a learning curve, not only for me, but also for my customer and the students. Is that unlike in person, or if it’s a virtual, I mean it’s a little bit like babysitting. OK, you bring them in, you sit them down. You know, you make sure they behave. Whereas I think everyone’s recognizing that it does take more discipline.

Not only on the learner, but also on the instructor, because now what happens is I have assignments in and coming in in bits and drops, and with uQualio, you know 50 students, potentially 50 students on there, you can get you know quite a separation of  who’s finishing, who’s going on to the next. So it does take, I would say, more effort in terms of the time management. But on the other side, I’m gonna say that there’s no way possible that we could have gotten as many people into the program without. And have them in the program because it would have been: hey you, you missed it. You hit this class. You hit this delivery. If you don’t hit it, then you gotta wait till the next one. And probably one of the other good things has been is that like in all companies, they’ve had new people joining. And so as they’ve been joined I gotten people that said hey JP when’s the next class? And I have been able to say the next class is now – just you sit it out.  So I think that’s really been a…”

Q: Yeah.

“A real positive, but the other positive thing that has come from it is that there’s still resistance by many people to say we’ll do it virtual. They want it in person. Right. They wanna they want. And so what has happened is that a lot of people have decided to use the blended format, right? So where the first sessions are done on demand and then I’ll go, whether it be to Houston or KL or Aberdeen to do the last couple days. And then in the last days we typically have role plays or they’re making presentations. You know it’s kind of like… Let’s call it like a certification or, you know, exam, but not just written exams. It’s actual deliverables in terms of the of the skills.”

Q: Most of the training course and professors and others that I've read, that's also the best thing you can do - to combine the online with actual physical, because then you get to play it in instead of it just being something you've seen, because even though we do have the quizzes to make it interactive, it is not practised compared to live training.

“See, so one of the things that I have done which I don’t think it’s unique by any stretch, but I have put in the resources section, which I like very much the way you have done. The whole setup with the resources section. So every day I hold a teams meeting where it’s open registration, so I don’t send them invites, but in the resources they can see there’s a morning session, a one hour morning session ,and afternoon, so that they don’t have to feel like they’re looking into a computer, right? So yeah, and that.”

Q: So they can join in whenever?

“And so that’s, you know, that’s five days a week, 3 sessions morning, afternoon, late afternoon that they just join if they got a question or if they want some help with their assignment. So yeah, that goes on.”

Q: Brilliant.

“We set that for the first two weeks and then if they go beyond then you know, as you saw, you can book a time on my calendar just by going in and finding a time. So I’m gonna disagree a bit. I think there are ways to make the asynchronous, the on demand, as interactive. You know real interactions going on between real people. Without too much effort. So I think that part there has played out really, really nice. I mean, some days I’ll sit in front of my computer and nobody will come. And some other days I’ll end up with many.”

Q: Did you receive any feedback from the people at the end about the platform and how it's working and what they're experiencing?

“Yeah, you know. Click on the link and that has been very positive. They’ve said it’s easy to use. They say it pretty intuitive and there’s been absolutely no complaints about uQualio or people saying I can’t do this or I can’t do that. We’ve had some network issues, but these have been in places where you know, I’m gonna say the network can be suspicious. Like in Nigeria and then Iraq. We had some issues but overall no. If I had to give uQualio a grade, I would say I’d give a 9 out of 10.”

Q: Thank you very much.

“Yeah. Yeah. Don’t ask me what the 10 out of 10 looks like. I don’t know.”

Q: So, if you have to say three benefits you've experienced because of getting uQualio that is a little bit short.

“So, I would say the three benefits would be

#1 the reuse of the material

#2 is, I would say, probably more of a…
What’s the word I’m looking for?
Review of my own content by putting it into these modules, so like not a refresh but a critical evaluation of it as I’d say

#3 benefit is the access to the number of people is much more than than the other modes of delivery that than I have been using.”

Q: And so the one thing you like the absolute most about uQualio?

“I would say the absolute most thing is your support people. That is the absolute most! Very open, and very fast to react. Very fast to response.”

Q: And what features on the platform have you found to be the most valuable for you?

“The most valuable for me in terms of the features, would be the transcriptions.
That are available, you know, easily accessible to the students for them to go through and because a lot of the students have other native tongue, they’re not English. It means a variety of the of languages. So the transcript has been very nice. It’s been very easy. The AI has been very good. And the summaries as well that you get right are very good.”

Q: I don't know if Christian said so, but you're getting more really soon?

“Yeah, he has made a mention about that, so I’ll probably start uploading some more modules if not tomorrow. The next day on the next module or program that I’m building.”

Q: We're making it possible to have all the text and the learning objectives and everything else made in the new test designer, so going forwards you add a different test at the end instead of the current one where you reuse the quiz questions from the the videos. That test designer will allow you to make sure that the diplomas and everything else look correct and you can also make sure that the learning objectives and other things are made right. Then immediately after then we can put the language translations on top of it, so you can translate to any of the possible languages available.

“Completed.”

Q: Yes. But we need to have somewhere where we can say so there are 10 videos in this courses. AI please do throught these and generate overall material, and you cannot do that on the individual topic. So that's why we're adding a test designer at the end. It will make it possible to sums up everything we're doing.

“Yeah, I I saw that coming out. That looks very good.”

Q: So how has uQualio helped your customers? Have you saved training time and if so, how much? Have you saved money? If so, how much?

“Oh yeah.”

Q: We love numbers.

“So, if we look at just the average person in terms of just expenses, you know, let’s say it’s it’s 5000 per employee, I mean just for airfare, hotel, and to get there to the hotel.

So that’s immediate savings. If you look at one client that’s got 50 people. Absolutely. You know 50 * 5000 dollars is fairly significant saving for them. But the other thing is that then they need to away from responsibility being both family and job. Right so the on demand it’s much easier to work that in. So, I’m gonna say that there is a huge benefit for the employees. It is like removing the shackles of having to forcibly schedule around all the different, holidays and family things.”

Q: People can take it on demand instead.

“Yes and other events too. I mean that’s and I think probably one of the issues is that the on demand has improved to a significant level with the transcriptions. With that I mean I I can basically put a program together for an account now and have the let’s say host a 13-hour program for $40,000. Now they go online. So now they got their $40,000 program that’s there. So, the one other benefit that I had personally was that obviously I’m retired so this is my hobby. But I found that with the programs on uQualio I can make train the trainer really simplified.”

Q: Oh yeah, that makes sense.

“Yes, so all right, you get to take the program. And then they have it for and have access to it for looking at it again and again. And then you throw on the AI capabilities.

Take the scratch, you know. Transcript. Give that to the AI when they get stuck, they can just retrain. So, I think it is really making it much easier for the trainers, who you know are responsible to get everyone up to a higher speed, a higher level, much much more quickly, right?”

Q: How about the future of training at your company? How do you envision uQualio can enable your scaling?

“Yeah. So I’m not sure if you’re asking me for features or for something else.”

Q: No, it's more like right now you have one use case. Do you expect to have more? I hear that you're now also doing train the trainer. So one thing is is train people. But now you're doing the trainer as well. Are you thinking about adding more use cases?

“Right now I’m not. Yeah, I’m not really sure in terms of when you say use cases, how to use uQualio.”

Q: Yeah, exactly. For different purposes.

“I think I’m probably getting to that stage now. So one of the things that I have been using it for is to train AI because I have the transcripts right and I take them and I give them the transcript. So, I am using uQualio to train AI to become a coach.”

Q: Yeah.

“Right. And so, the first thing I did with AII was to make them take the program. So, I fed them all the transcripts and then they did the test and then all that stuff. So I‘m seeing that it’s a very useful tool. To get AI to the level where I can be confident that it can give you very useful feedback and coaching so that allows for more efficiency. The turn around is reduce, right in terms of the efficiency of getting something back to the students because some of these things would take me maybe half an hour of my own time to do and now you take 50 students.”

Q: Brilliant.

“You know the better part of a week. So I’m finding that having the platform with everything there has facilitated that very much.”

Q: And if you were to recommend uQualio to somebody who is looking for a platform, why would you recommend it?

“I mean number one  thing that stands out is you got good support, right? That is both accessible and real. So that’s number one. The platform itself is very good. I created two complete programs of you know, 20 hours of video. In a period from December 24th to going live on January 7th. And that’s only one person.”

Q: Yeah.

“So the learning curve on uQualio is very flat. I mean, boom, right up to speed and getting on to and backed by the support. I’ll mention Christian’s name certainly. So that I would recommend to anybody. So hey if you want to get your content on a platform that you can have confidence in, that’s going to be supported then look at uQualio. You know I got no problem recommending uQualio and I’ll say it is very cost effective, right.
It’s very good value for the money.”

Q: Thank you, so, that's almost the last question. The last is that I will ask you what advice would you give others that are looking to potentially switch to a video learning platform for their training needs? What advice would you give them?

“Well, I guess I would recommend to him that first we’ll get the content organized, right.

I mean, you’ll have to have that part of the content done incl. the testing. You know  have your ducks in a row basically, but I think the marketplace has really done its job in that. I think there’s there’s different levels of providers, some focusing on different aspects of it, but for me uQualio is focusing more on the B2B segment, the business to business. You know a platform for the professional. Organizations that need to train professionals, not K12 or or that kind of stuff, even though I suspect you can do that.

But on some of the platform then after I finish clicking then I get balloons and other kids stuff. And I’m saying OK – how do I get rid of this stuff? You know, my people wanna come and learn – not get ballons.”

Q: More of a need to get some workforce training done and not a gamification.

“Yeah.”

Q: Yeah, makes sense. Thank you very much. It was a pleasure. That is it

“Oh, OK well.”

Q: No one question. You're based in Bali, right?

“Well, I have two homes, one in Bali and one in Thailand, where my wife is from.”

Q: That sounds nice.

“it is”

Q: How did you find us?

“So how did I find you? That’s a good question. So, I found you through AI through copilot. I put my need in there.  I knew of a couple before. Echo 360 was one.

And then, of course, there’s, you know, there’s the other ones that are out there, but there’s Microsoft and you know, but I didn’t find anyone who I thought was like out-of-the-box, ready to go with, and video based, you know, learning incl. having the questions and all that.

With uQualio I really enjoyed the experience that I’ve had, you know, getting on board and using uQualio and the sport and all that. So thank you for that.”

Q: We're really happy that you like uQualio. We have tried to make it very easy, but sometimes when you are deep dived into to something and you've been working on it for years, then you miss something. So do not hesitate to reach out if there's something where you find that it's complicated or where you need some support, because we are work in progress and what to improve. I'm very often the one that tests new stuff out out, and if I cannot figure out how to do it then I know that most people others can't. So. So that was actually it. But thank you so much.

“Well, my pleasure, my pleasure. And hopefully we can meet again.”
B2B Professional Sales

Organization
B2B Professional Sales by JP Amlin

Type
B2B Sales Training Consultant

Location
USA

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