Testimonials
FREMCO cut sales partner training costs 30-45%
FREMCO makes machines for blowing fiber cables into ducts, sold through sales partners worldwide.
Here’s how it moved partner training onto a private video platform with uQualio, cutting costs while raising impact.
“It's like having 10 extra employees doing training!”
Kenneth Filipsen, Technical Sales Manager at FREMCO
Organization: FREMCO A/S
Type: Manufacturer of fiber blowing machines
Location: 
Use case: Partner & Channel Training
Recommends uQualio For:
- Security and privacy
- Control over data
- Easy course distribution
- Affordability
- Ease of use
How uQualio workes for Fremco A/S
The Challenge
FREMCO A/S, based in Frederikshavn, Denmark, develops and manufactures equipment for blowing fiber cables into ducts. Its machines are sold and serviced through sales partners around the world, and its innovations are its competitive edge.
“I can’t be everywhere at once,” says Kenneth. Training partners in person didn’t scale. Public video sites were no option either: a competitor’s ad could play before FREMCO’s own video, and “our innovations are the result of both research and secrecy.”
FREMCO needed a solution that:
- Reached partners worldwide without Kenneth being there
- Kept proprietary content private
- Gave FREMCO full control over its content
- Let resellers pass training on to their customers
The Solution
FREMCO chose uQualio and turned it into a private training intranet for its 70+ sales partners.
Employees and resellers share courses with end customers right in the day-to-day interface. Partners also record videos back to FREMCO with the feedback button, so communication goes both ways.
FREMCO measures each partner’s performance against their activity on the platform.
“We have to be 100% in charge when it comes to our content.”
With uQualio, FREMCO decides who sees what, and no ads play before its videos.
The Result
Since moving partner training to video, FREMCO has seen:
- Training costs cut by 30-45%
- A much higher impact from training
- 25% annual turnover growth over recent years
- Stronger growth in 2020, during Covid-19
“Compared to earlier, we have reduced our training cost by 30-45 % and have achieved a much higher impact of the training,” says Kenneth.
The full conversation with Kenneth Filipsen, Technical Sales Manager at Fremco
Q: Why did FREMCO choose uQualio over other platforms?
“I play a key role in our organization. Our organization deals with certain vital parts of infrastructure. I’m sort of a hybrid: I oversee projects, I solve technical problems, and I’m a concept entrepreneur. The problem is: I can’t be everywhere at once. With uQualio, I have a tool to reach our consumer base and our employees. In other words, I can now be everywhere at once. During the past many years Fremco’s turnover has risen with 25% annual growth. In 2020 during Covid-19, we achieved a higher increase. We would not have been able to do that without using the uQualio sales partner training platform.”
Q: Why did you choose uQualio for your needs?
“We are expanding, and we need an efficient way to get everything aligned. Compared to earlier, we have reduced our training cost by 30-45 % and have achieved a much higher impact of the training. It’s like having 10 extra employees doing training!”
Q: So why did you choose uQualio over a giant, such as YouTube?
“We’re a company dealing with proprietary information which means the following: our innovations are the result of both research and secrecy. We deal with infrastructure, and our clients are big players. We need security when we disclose information, and we need privacy. We have to be 100% in charge when it comes to our content. We couldn’t do that with YouTube. We could do that with the uQualio video training platform.”
Q: Can you sum up your basic training philosophy?
“Well, it’s basically this: I have to make people learn to drive the car even though they’re never going to get in the car. That’s the main thing with what we’re doing: providing deep and thorough insight into the mechanics behind FREMCO.”
Q: What are the main benefits of choosing uQualio?
“The main benefit is security and control. In other video platforms, I can’t be 100% sure that my data isn’t shared with a third party. Or in YouTube, for instance, I can’t be sure that an Ad from our competitor won’t show up at the beginning of our training video. We need a controlled environment because of the specialized work that we do. And that’s the main benefit of the uQualio video eLearning platform: to provide an efficient, secure, video-based platform for specialized companies that rely on expertise, and have to share that expertise across platforms, regions, and corporate cultures. Besides, uQualio is the only platform that truly enables distribution of management, i.e., all employees and resellers can share courses with end-customers directly in the day-to-day user interface. You don’t need to be an IT expert to manage the growth of worldwide users.”
How uQualio works for Fremco A/S
The Challenge
FREMCO A/S, based in Frederikshavn, Denmark, develops and manufactures equipment for blowing fiber cables into ducts. Its machines are sold and serviced through sales partners around the world, and its innovations are its competitive edge.
“I can’t be everywhere at once,” says Kenneth. Training partners in person didn’t scale. Public video sites were no option either: a competitor’s ad could play before FREMCO’s own video, and “our innovations are the result of both research and secrecy.”
FREMCO needed a solution that:
- Reached partners worldwide without Kenneth being there
- Kept proprietary content private
- Gave FREMCO full control over its content
- Let resellers pass training on to their customers
The Solution
FREMCO chose uQualio and turned it into a private training intranet for its 70+ sales partners.
Employees and resellers share courses with end customers right in the day-to-day interface. Partners also record videos back to FREMCO with the feedback button, so communication goes both ways.
FREMCO measures each partner’s performance against their activity on the platform.
“We have to be 100% in charge when it comes to our content.”
With uQualio, FREMCO decides who sees what, and no ads play before its videos.
The Result
Since moving partner training to video, FREMCO has seen:
- Training costs cut by 30-45%
- A much higher impact from training
- 25% annual turnover growth over recent years
- Stronger growth in 2020, during Covid-19
“Compared to earlier, we have reduced our training cost by 30-45 % and have achieved a much higher impact of the training,” says Kenneth.
The full conversation with Kenneth Filipsen, Technical Sales Manager at Fremco
Q: Why did FREMCO choose uQualio over other platforms?
“I play a key role in our organization. Our organization deals with certain vital parts of infrastructure. I’m sort of a hybrid: I oversee projects, I solve technical problems, and I’m a concept entrepreneur. The problem is: I can’t be everywhere at once. With uQualio, I have a tool to reach our consumer base and our employees. In other words, I can now be everywhere at once. During the past many years Fremco’s turnover has risen with 25% annual growth. In 2020 during Covid-19, we achieved a higher increase. We would not have been able to do that without using the uQualio sales partner training platform.”
Q: Why did you choose uQualio for your needs?
“We are expanding, and we need an efficient way to get everything aligned. Compared to earlier, we have reduced our training cost by 30-45 % and have achieved a much higher impact of the training. It’s like having 10 extra employees doing training!”
Q: So why did you choose uQualio over a giant, such as YouTube?
“We’re a company dealing with proprietary information which means the following: our innovations are the result of both research and secrecy. We deal with infrastructure, and our clients are big players. We need security when we disclose information, and we need privacy. We have to be 100% in charge when it comes to our content. We couldn’t do that with YouTube. We could do that with the uQualio video training platform.”
Q: Can you sum up your basic training philosophy?
“Well, it’s basically this: I have to make people learn to drive the car even though they’re never going to get in the car. That’s the main thing with what we’re doing: providing deep and thorough insight into the mechanics behind FREMCO.”
Q: What are the main benefits of choosing uQualio?
“The main benefit is security and control. In other video platforms, I can’t be 100% sure that my data isn’t shared with a third party. Or in YouTube, for instance, I can’t be sure that an Ad from our competitor won’t show up at the beginning of our training video. We need a controlled environment because of the specialized work that we do. And that’s the main benefit of the uQualio video eLearning platform: to provide an efficient, secure, video-based platform for specialized companies that rely on expertise, and have to share that expertise across platforms, regions, and corporate cultures. Besides, uQualio is the only platform that truly enables distribution of management, i.e., all employees and resellers can share courses with end-customers directly in the day-to-day user interface. You don’t need to be an IT expert to manage the growth of worldwide users.”
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