Testimonials
Hamelin trained reseller sales reps without visiting stores
Hamelin is a market leader in school and office supplies across the Nordics.
Here’s how it used uQualio to train sales reps at two major resellers online, after on-site training wasn’t an option.
“A short response time is a critical metric for our dealers.”
Henrik Tønnesen, Marketing Director at Hamelin
Organization: Hamelin A/S
Type: School and office supplies manufacturer and distributor
Location: 
+ Nordics
Use case: Partner & Channel Training
Recommends uQualio For:
- Fast training delivery
- Reaching reseller sales staff
- Online access
- Competitive elements
- Few resources needed
How uQualio works for Hamelin
The Challenge
Hamelin is a French family-owned company and a market leader in school and office supplies. Its Danish subsidiary covers seven Nordic countries and sells through large resellers.
The resellers’ sales staff didn’t know much about Hamelin’s more expensive, specialized products. Hamelin wasn’t allowed to run on-site training at the resellers, and “traditional on-site training could not help us achieve our goals”, says Henrik.
Hamelin needed a solution that:
- The resellers would approve
- Reached reps at many store locations
- Delivered training fast
- Needed few resources
The Solution
Hamelin chose uQualio to train reseller sales reps online. The resellers approved the training because it could run online.
It built video training on two products: an expensive, high-margin product and a cheaper alternative, with competitive elements to motivate reps. Two major resellers took part, each with nearly 200 sales reps at around 30 locations, starting in Denmark, then Sweden and Norway.
“With the uQualio platform, we have managed to deliver training to our dealers and their sales reps.”
The Result
Online training paid off for the trained product:
- Nearly 400 sales reps reached at around 60 locations
- Training delivered in three countries
- A higher growth trend for the trained product
- Higher profit margins than comparable products
Hamelin expects a long-term marketing effect and plans similar training at other resellers.
Q: Why did Applied Information need uQualio?
“We have fantastic manuals, believe it or not. But no one wants to read manuals. Even back then, people saw it as a chore. If you purchased a television, did you take time to read the manual? No. You’d toss it away and start hooking it up the best you can. Fortunately, now, we live in the age of video and the age of information. We can look up any topic and get just a little bit wiser in a matter of minutes.”
Q: What was the strategic purpose behind Applied Information’s buying the uQualio platform?
“We wanted to use the video eLearning platform for two main purposes, actually: one was to train up that distribution on how to use and get support for our products, and the second purpose was how to sell our products and showcase their features. Training is needed for both and for that, uQualio fit the task perfectly!”
Q: What benefits have you gotten from using uQualio?
“The main benefit is security and control. In other video training platforms, I cannot be 100% sure that my data isn’t shared with a third-party. Or on YouTube, for instance, I cannot be sure that an ad from our competitor won’t show up at the beginning of our training video. Well, the fact that we can “convert” our user manuals into video-based courses was the main one. But also, that we control the flow of information, so we could tailor it to our needs was a major benefit. That means, we can convey knowledge and expertise in our eLearning.”
Q: How did Applied Information make the courses?
“Well, it was both simple and the result of a joint effort. Of course, we needed to compile our content, what we wished to convey. That was the real effort. But once we’ve compiled everything we needed, the rest was simple. By uploading videos targeted for training, we could easily edit them, and share our content throughout the platform. We needed short, bite-sized videos, and to use them, we were looking for learning platforms that were fully video-based.”
Q: What differed uQualio from the other competitors. Was there a reason you chose them specifically?
“It’s very simple, really… uQualio was the only real video-based platform that came on our radar. And we did look. It is one of a kind, and it is exactly what we needed!”
Applied Information has added uQualio to their Help button in the systems. You can see how the Help feature works. It’s also introduced to customers of Applied Information’s app in their ‘Introduction to Applied Information Video Help’.”
How uQualio works for Hamelin
The Challenge
Hamelin is a French family-owned company and a market leader in school and office supplies. Its Danish subsidiary covers seven Nordic countries and sells through large resellers.
The resellers’ sales staff didn’t know much about Hamelin’s more expensive, specialized products. Hamelin wasn’t allowed to run on-site training at the resellers, and “traditional on-site training could not help us achieve our goals”, says Henrik.
Hamelin needed a solution that:
- The resellers would approve
- Reached reps at many store locations
- Delivered training fast
- Needed few resources
The Solution
Hamelin chose uQualio to train reseller sales reps online. The resellers approved the training because it could run online.
It built video training on two products: an expensive, high-margin product and a cheaper alternative, with competitive elements to motivate reps. Two major resellers took part, each with nearly 200 sales reps at around 30 locations, starting in Denmark, then Sweden and Norway.
“With the uQualio platform, we have managed to deliver training to our dealers and their sales reps.”
The Result
Online training paid off for the trained product:
- Nearly 400 sales reps reached at around 60 locations
- Training delivered in three countries
- A higher growth trend for the trained product
- Higher profit margins than comparable products
Hamelin expects a long-term marketing effect and plans similar training at other resellers.
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