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Effective Video Marketing: How to Sell Online Courses

Use video marketing to sell your eLearning courses


Using a video marketing strategy on a distribution channel can be a game-changer and boost your online video eLearning platform significantly. Here are some helpful tips on how you can ace the video marketing game. 

You have outlined your concepts, made the storyboards, and the videos, and now what? You still need a distribution strategy – an easy-to-use and effective way to attract buyers of your video eLearning courses. 

These days, businesses focus on video marketing in social media posts, to enhance SEO, promote their brand, image, and messages. Yet, the success of this messaging largely depends on finding the right distribution channel. And at the same time, it leads people to finalize their courses. 

How Videos Can Explain What You’re All About – And Build Trust!

Building trust is essential in any marketing strategy, and video is an ideal tool to express energy, emotion, identity, familiarity, and reliable images to your audience.  

Know Your Viewers

By tapping into their emotions, you can reflect the same in your marketing video 

Add a Layer of Trust

By employing a conversational style, or using a video that shows testimonials, you’re well off in gaining users’ trust. 

Humoristic Educational Videos are Most Popular

Studies show that educational videos are among the most popular ones, which is good news for your social learning platform. But they also show that educational videos that include relatable qualities such as humor are among the most popular. Sharing a laugh is a wonderful way to connect with people, whether they are standing nearby, or on a screen.

woman seeing something humoristic on her laptop

Get Your eLearning Courses Out on Social Media 

Social Media is a trend that is here to stay. And with each social media platform, you can tailor your demographics to target the right audiences for your training. Online video learning platforms like uQualio allows 

LinkedIn is the Choice of Professionals

Viewers on LinkedIn favor explainer videos, and inspirational content. Nearly everyone on LinkedIn wants to excel in what they are doing. Strengthening your LinkedIn presence will help you gain trust and reach business users.


  • Make your video audio independent and include subtitles and captions.
  • Try to limit your videos to 30 seconds
  • Add topical hashtags

Facebook for All Other Users 

Estimates suggest that there are close to 8 billion Facebook users. Yet, reaching individuals within that staggering number requires a tailored approach with a specific message to reach your desired demographic. 


  • Follow Facebook’s guidelines when posting your video
  • Compose a short, catchy caption to attract your target audience
  • Make your video stand out by using your brand’s colors, logo, and other images to create a unique video and make sure your video is aligned with Facebook’s video requirements
  • Add relevant tags to your videos

Instagram for the Visuals

Instagram is the visual social media of choice for creative professionals and influencers who rely on its vibrant, edgy feel to attract followers. As video length is limited to 60 seconds, make sure yours is impactful, gets to the point quickly, and includes a clear message.


  • Use minimal writing on the video
  • Add colorful descriptions, minimal text, lots of colors, images, and eye-catching content.
  • Ensure that the video matches Instagram’s requirements
  • Follow Instagram’s video guidelines

Boost Your Video Marketing for eLearning

You can consider using paid channels, and other commercial channels to market your video and sell online courses. In case you get stuck, Google a solution, and there’s a wealth of knowledge out there to get you started.  

Boost your marketing

Ready to create and sell online courses?

Build video eLearning courses online with the uQualio’s eLearning authoring tools.

Try uQualio to discover the power of this all-in-one video training platform – and do not hesitate in reaching out to us if you need support.

– uQualio is an award-winning, easy-to-use, all-in-one NextGen LMS software for any types of online video training.