Fremco A/S is an innovative fiber blowing machine manufacturer located in Frederikshavn, Denmark. The company primarily develops, manufactures, and supplies high-quality equipment for blowing fiber cables into ducts. The company also provides cable blowing machines that can handle the injection of multiple micro ducts in larger ducts. The product range covers hydraulic power stations that are designed specifically for Fremco’s fiber blowing machines.
To train their sales partners and for technical training of end-users, Fremco turned uQualio into a sales partner training intranet where they measure the performance of the sales partners against activities on the training platform.
“uQualio has helped us lower our training cost by 30-45 % with a much higher impact. It provides an efficient, secure video eLearning platform for specialized companies that rely on expertise and need that expertise across regions and corporate cultures.”
Interview with Kenneth Filipsen, Technical Sales Manager at Fremco A/S.
Being in expansion mode, Fremco needed an efficient way to get sales partner training aligned. The company deals with proprietary information, which means that its trademarked IP innovations are the result of research and development. The company deals with infrastructure and its clients are big players in the market, so Fremco needed complete information security and data privacy and wanted 100% control over its content. This could not be done with YouTube or a similar platform as there is no way to control access and ensure that an ad from Fremco’s competitor wouldn’t show up at the beginning of their training video.
Last but not least, the After Sales Manager Kenneth plays a key role in Fremco, but he can’t be everywhere at once. Therefore, he needed a tool to replicate himself, so he could be at multiple places at the same time and reach the sales partners from anywhere.
uQualio has provided Fremco with an efficient and secure video distribution platform for specialized companies that rely on expertise and require sharing that expertise across platforms, regions, and corporate cultures.
With uQualio, all Fremco’s sales partners can easily access courses with end-customers directly in the day-to-day user interface, without having to be an IT expert to manage the growth of worldwide users.
Even the sales partners are generating videos back to Fremco with the feedback button, closing the communication loop to ensure that the training videos match the use of the sales partners.
All in all, uQualio is playing a key role in providing Fremco’s sales partners with deep and thorough insight into the mechanics behind Fremco’s products.
Compared to earlier, the company has managed to reduce its training costs by up to 45% and achieve a much higher impact from the training with the uQualio video eLearning platform. Over the last couple of years, Fremco’s turnover has risen with 25% annual growth – an achievement which the company attributes to uQualio.
According to Kenneth, uQualio is the only sales partner training platform that truly enables distribution of management. He mentions that the main benefits of the uQualio video learning platform are security and control. He asserts that his company couldn’t have achieved a higher increase during the pandemic in 2020 without uQualio.
Here is what Kenneth says:
“I play a key role in our organization. Our organization deals with certain vital parts of infrastructure. I’m sort of a hybrid: I oversee projects, I solve technical problems, and I’m a concept entrepreneur. The problem is: I can’t be everywhere at once. With uQualio, I have a tool to reach our consumer base and our employees. In other words, I can now be everywhere at once. During the past many years Fremco’s turnover has risen with 25% annual growth. In 2020 during Covid-19, we achieved a higher increase. We would not have been able to do that without using the uQualio sales partner training platform.”
“We are expanding, and we need an efficient way to get everything aligned. Compared to earlier, we have reduced our training cost by 30-45 % and have achieved a much higher impact of the training. It’s like having 10 extra employees doing training!”
“We’re a company dealing with proprietary information which means the following: our innovations are the result of both research and secrecy. We deal with infrastructure, and our clients are big players. We need security when we disclose information, and we need privacy. We have to be 100% in charge when it comes to our content. We couldn’t do that with YouTube. We could do that with the uQualio video training platform.”
“Well, it’s basically this: I have to make people learn to drive the car even though they’re never going to get in the car. That’s the main thing with what we’re doing: providing deep and thorough insight into the mechanics behind FREMCO.”
“The main benefit is security and control. In other video platforms, I can’t be 100% sure that my data isn’t shared with a third party. Or in YouTube, for instance, I can’t be sure that an Ad from our competitor won’t show up at the beginning of our training video. We need a controlled environment because of the specialized work that we do. And that’s the main benefit of the uQualio video eLearning platform: to provide an efficient, secure, video-based platform for specialized companies that rely on expertise, and have to share that expertise across platforms, regions, and corporate cultures. Besides, uQualio is the only platform that truly enables distribution of management, i.e., all employees and resellers can share courses with end-customers directly in the day-to-day user interface. You don’t need to be an IT expert to manage the growth of worldwide users.”
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