Testimonials
Webinars that give Team Rynkeby sponsors something back
Team Rynkeby’s riders have raised €75 million for children’s cancer research.
Here’s how one rider and gold sponsor uses uQualio to give fellow sponsors something extra: free webinars sharing his business expertise.
“The original idea of cycling from Denmark to France for adventure changed into a project to raise money for children with cancer.”
Bjarne Brynk Jensen, Team Rynkeby rider and gold sponsor

Organization: Team Rynkeby (Sønderjylland)
Type: International charity cycling team raising funds for children with cancer
Location:
Use case: NGO and Nonprofit Training
Recommends uQualio For:
- Sharing knowledge with sponsors
- Webinars in a digital format
- Interactive tutorials
- Working with outside facilitators
- Supporting a good cause
How uQualio works for Team Rynkeby
The Challenge
Team Rynkeby started in the early 2000s, when two Rynkeby employees planned a cycling trip from Denmark to Paris. The adventure soon became a fundraiser for children with cancer. Today around 2,500 riders from many countries take part, and the team has funded €75 million for treatment and research.
Sponsors make that possible. Bjarne Brynk Jensen, a rider and gold sponsor who taught business topics at the German Chamber of Commerce for decades, wanted to give the other sponsors something back.
Bjarne needed a way to:
- Share his business knowledge with sponsors
- Move his teaching into a digital format
- Run interactive sessions with other facilitators
- Make the sessions easy to reach
The Solution
Bjarne chose uQualio as the platform for free webinars for Team Rynkeby sponsors. uQualio has been part of the project from the start.
The first webinar featured entrepreneur, investor, and TV personality Mia Wagner, who talked about how “giving back and working as a volunteer actually extends your life.”
Early sessions also covered presenting in a virtual setting and getting back to work after a period of video meetings.
Bjarne records in his own studio and works with German facilitators on interactive tutorials, such as one for teams of two.
The Result
The webinars give Team Rynkeby sponsors:
- Free knowledge sessions from experienced facilitators
- Practical topics for their own work
- Interactive tutorials, not just talks
- Another reason to stay involved in the cause
It’s a way to say thank you to the businesses that keep Team Rynkeby riding for children with cancer.
How uQualio works for Team Rynkeby
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