In today’s rapidly evolving business landscape, marketing teams are facing unprecedented challenges and opportunities that effective employee video training software can help address. The recent Salesforce State of Marketing report reveals that marketers are prioritizing AI adoption, improving their use of technology, and striving to build deeper customer relationships through personalized experiences.
At uQualio, we’ve seen firsthand how these trends align with the growing demand for effective training solutions. Our video-based training platform addresses the exact pain points marketers are facing today, making it more relevant than ever to share these insights with you.
AI in Marketing Made Simple
Salesforce found that 88% of marketers worry about missing out on AI benefits. Yet AI is both their top goal AND biggest challenge.
This is where AI-powered training helps. As teams add new AI tools, they need:
- Quick ways to teach teams new tech skills
- Standard steps everyone can follow
- Easy access to best practices in real time
With uQualio’s learning management system, marketing teams create short video lessons that make AI easier for everyone to learn, no matter their tech skills.
Data: The Building Blocks of Success
Only 31% of marketers feel good about how they connect customer data. This makes personalization much harder.
Top marketing teams stand out by:
- Using 9 different ways to gather customer data
- Joining data across departments
- Using clear analytics to measure success
Good training materials are key here. With uQualio, companies can:
- Create standard lessons on data collection
- Ensure teams follow data privacy rules
- Help departments share knowledge through learning experiences
The bottom line: better training leads to better data use and marketing results.
From Single Channels to Complete Customer Journeys
The Salesforce report shows marketers now reach customers on about 10 different channels. Top teams fully personalize on six channels, while struggling teams manage just three.
This shift to “lifecycle marketing” – personalizing throughout the customer journey – means teams must align on messaging and branding.
Our employee training software excels at teaching these complex ideas simply:
- Short lessons explain best practices for each channel
- Quick quizzes check understanding
- Real examples show abstract ideas in action
Account-Based Marketing and Loyalty Programs
The report shows B2B marketers spend about 12% of their budgets on Account-Based Marketing, with 78% focusing on deeper customer relationships.
However, only 39% of marketers say their loyalty program features work across all touchpoints, showing a big gap between plans and reality.
This is where uQualio’s customer education platform provides great value:
- Train sales and marketing teams on ABM basics
- Create customer education modules that boost product adoption
- Track engagement to find knowledge gaps
Building Future-Ready Marketing Teams
The Salesforce report found 89% of marketers believe they must keep innovating to stay competitive. The pressure to stay ahead is huge. The teams that succeed will adapt quickly to new tech and customer needs.
Video-based training provides the flexibility needed for constant change:
- Speed: Create and share training in hours, not weeks
- Consistency: Everyone gets the same quality information
- Access: Team members learn anywhere, anytime through our mobile app
- Measurement: Track learners’ progress and knowledge retention
- Growth: Train teams across many locations easily
These benefits lead to increased productivity and better training ROI for your learning and development efforts.
What This Means for Your Organization
The insights from the Salesforce report confirm what we’ve seen across our customers: companies that invest in effective training gain a big advantage.
Whether you focus on:
- Adding AI to your workflow
- Building stronger data systems
- Improving personalization
- Starting ABM or loyalty programs
uQualio’s video learning platform provides the tools needed to turn these goals into reality.
How Our Clients Use Video Training to Drive Business Goals
Let’s look at some real examples from companies using uQualio:
SecureFirst: Saving Time on Security Compliance
SecureFirst needed to help customers meet cybersecurity requirements. Using our compliance training solution, they created training that saved 200-300 hours in development time.
“Stop doing repetitive information sharing,” says Dion Grydell, CEO. “Record it in a video and use uQualio to provide that content to whoever needs it.”
DORA: Improving Customer Onboarding
DORA uses uQualio to train customers on their transport management system.
“uQualio has helped us save a lot of time onboarding new customers,” they report. “We no longer need to visit each customer individually, which has greatly improved our cash flow.”
These examples show both short-term wins and long-term benefits that directly impact the bottom line.
Cyberjuice: Making Security Training Simple
Cyberjuice uses uQualio to offer cybersecurity awareness training to their customers. They appreciate the platform’s simplicity for both trainers and learners.
“uQualio is like Udemy, but for private use within your own company,” says Bodil Biering, Founder and CEO. “It has been really easy to set up including adding small videos and quizzes. It’s definitely saving time and just one less thing to worry about, which is very important when you’re a founder.”
These examples show how the right training platform can deliver measurable return on investment while helping teams reach their business goals.
Start Your Training Transformation
Ready to see how video-based training can revolutionize your marketing efforts? Learn more about how uQualio can help your team stay ahead of the curve by:
- Reducing training costs while improving outcomes
- Accelerating time-to-competency for new tools and strategies
- Creating consistent experiences across your organization
- Measuring the impact of your training initiatives
Book a 14-day free trial today and discover why organizations across the globe trust uQualio to power their training programs.
Achieve Effective & Affordable Video Training
– uQualio is an award-winning, easy-to-use, all-in-one NextGen LMS software for any types of online video training.
