Built in Denmark · Trusted in 40+ countries
We believe everyone deserves access to great training!
uQualio was founded on a simple conviction: that knowledge should flow freely, within organisations, between teams, to customers, and across borders.
We build a tool that makes video-based learning simple enough so anyone can create it, powerful enough that every learner actually finishes it, and affordable enough that no organisation has an excuse not to start.
Founded inCopenhagen
Countries withactive learners
Industry awardsfor accessibility & innovation
What is uQualio?
We created uQualio to be a video-based learning platform that simplifies course creation, including ethical AI tools to add features and lower your costs. Through eLearning, the platform makes learning engaging and effective for your users (employees, customers and other stakeholders), wherever they are. It is scalable for maximum value and minimal expense.
We make it possible for any Subject Matter Expert (SME) to share good knowledge. Traditional LMS platforms are boring; everyone goes to YouTube nowadays to learn. So we looked at that format instead, adding quizzes to improve knowledge retention and tests to provide documentation. Its straightforward design enables you to onboard and make your first course on Day 1.
Copenhagen-born, globally trusted
Built by a team of entrepreneurs, educators, and engineers who share one belief: That great training should be accessible to every organisation, not just those with the biggest budget or the largest L&D team.
Founders, Mission & Vision
Here you will get to know why we created the uQualio video LMS platform, our mission and vision, and what makes us different.
Founders, Mission & Vision
Here you will get to know why we created the uQualio video LMS platform, our mission and vision, and what makes us different.
Founders of uQualio
Hatla Færch Johnsen
Chief Executive Officer (CEO) & Co-Founder
With an MSc in both Business and Psychology, Hatla has a true understanding of how the world and people work. That was why she believed the creation of uQualio could help change the world positively. As a female/woman entrepreneur, she has always championed equality, including using her work to support many social causes.
Christian Bjerre Nielsen
Chief Product Officer (CPO) & Co-founder
As a MSc in Electrical Engineering, Christian develops the uQualio platform. He has experience from his former work in EdTech, FinTech, ERP, and enterprise software. He is involved in many areas of technology. Christian is that rare IT guy who also understands business too.
Why we developed uQualio
The Danish video LMS platform was destined to be created.
Hatla’s work at large companies revealed the limitations of traditional knowledge sharing and learning methods. Rigid webinars, classroom training, and Standard Operating Procedures (SOPs) failed in engaging diverse learners. The result is that the key objective of learning fails. The opposite of what learning is supposed to achieve. Christian saw that technology could do more and had the potential to bridge gaps in many areas. They had, from experience, seen what did not work and learned where both humans and technology failed in accessibility to learning. Furthermore, they were constantly educating themselves on how learning works in all types of people – in fact, they still do this.
Together, they realized they could create a video learning platform that addresses the roadblocks to learning they had witnessed.
uQualio was founded in 2017 in Copenhagen as a Profit with Purpose, providing a video learning platform for every type of business. But also with the budget-friendly scalability and ethical AI tools to work as effectively for start-ups, NGOs, very small businesses, and SMEs as it does for global companies needing enterprise solutions.
Our Mission

We’re not just building a video learning platform at uQualio. We are on a mission!
We want to end the era of clunky LMS tools that overcharge, underdeliver, or leave learners disengaged.
To stop the cycle of training that wastes time, drains budgets, and leaves teams unprepared. We are on a mission to make quality education accessible to all. A world where knowledge isn’t locked behind paywalls or outdated systems.
We created uQualio because learning should be straightforward, fast, and for everyone. We strive to make this a reality.
For the founders who wear too many hats. For the ops leaders navigating endless compliance demands. For growing teams without the burnout. We built uQualio to shine the light of learning on the darkness of ignorance.

Our Vision
Our vision is a world where every person, regardless of location, background, or resources, has access to affordable, high-quality learning that empowers them to grow, contribute, and thrive.
Dreams are what happen during sleep.
A vision is a dream nurtured by a strong belief in its possibility, the constant pursuit of knowledge to understand it, and the drive and hard work required to make it happen. This is how strongly uQualio believes in our vision.
We see a world where the light of learning illuminates the darkness of ignorance.

uQualio is a ‘Profit with Purpose’
Our mission helps our customers directly and leads to our vision of making quality education accessible to all. Profit helps nurture the purpose and we are a better world for it. To make an ethical, accessible, and straightforward video learning platform for everyone. We help all types and sizes of organizations create high-quality video training while advancing global access to education.
We truly believe uQualio’s mission is to empower organizations of all sizes to share knowledge simply and ethically. We provide an intuitive video learning platform -enhanced by responsible AI, to help SMBs, start-ups, NGOs, and global businesses create high-quality training that is accessible, affordable, and impactful.
So much of our difference lies in our mission, vision, and core values. We would love to be the most-accessed video learning platform in the world, but not for the reason most businesses would. We are a Profit with Purpose, and as such, being the most-accessed platform would mean that we are literally making access to quality learning universal. Donating our video LMS and expertise to NGOs like EdViCon had a real impact on international learning post-COVID.
The Profit with Purpose Model
The Profit with Purpose model allows us to help those who work to help solve the world’s problems. Imagine a start-up that uses VR to help patients with schizophrenia. Or an NGO working in an international project to help university students learn effectively during COVID restrictions. Even a small manufacturing firm went from large written manuals to microlearning training videos for their customers.
The magic is that we are able to support those who are making a better world, while also supplying ALL customers with an economical, scalable and highly effective video learning platform. The continuous improvements to aid in learning are intended to help everyone to learn better. On a PC, a laptop, your phone. In the office, your home or in a remote village that is learning a new way to keep their water safe.
As a Profit with Purpose company, we are committed to supporting the United Nations’ Sustainable Development Goal (UN SDG) #4 by making quality education available to all.
Our Main Core Value: The Pippi Spirit
"I have never tried that before, so I think I should definitely be able to do it."
Pippi Longstocking by Astrid Lindgren
Pippi Longstocking, the most iconic character in Swedish children’s literature, is a spirit we genuinely recognise in ourselves and in the organisations that get the most from uQualio.
Pippi approaches every problem with confidence, creativity, and an absolute refusal to let “we have never done it this way before” be a reason not to try. She is resourceful, fiercely independent, and deeply kind to everyone she meets.
We try to build that spirit into everything we do, from how we design the product to how we support our customers.

Do-it-yourself confidence
You should not need an IT team, an instructional designer, or a six-month implementation project to build your first course. We design for the person who has never done this before, and we do our best to make sure they succeed.
Radical resourcefulness
Pippi makes do with what she has. So do the best trainers we know. They turn a smartphone recording, a screen capture, or an old webinar into a course that actually works. uQualio makes that possible.
Genuine kindness
We are accessible to our customers in a way most SaaS companies are not. Our support team answers. Our Office Hours sessions are open to everyone. We do not hide behind a chatbot. And we offer uQualio at special prices to ensure a better world.
Disruptive optimism
We took on an industry where “enterprise LMS” meant complex, expensive, and inaccessible, and built something anyone can use on the first day. That disruptive instinct is still how we make product decisions.
Second Core Value
Purpose
uQualio was the result of a passion to help the world. An educated world requires quality education available to all (UN SDG #4). We are driven to this purpose in order to increase wealth, reduce poverty, improve health, prevent injustice & inequality, drive sustainable growth and protect the planet. We operate as a Profit with Purpose company, and we never forget that.
Part of being a Profit with Purpose means that we make our platform available to as many as possible. This includes maintaining a lean and effective company structure to keep prices down. uQualio’s AI Manifesto shows how we leverage ethical, cutting-edge technologies to boost speed, efficiency, and accessibility. More importantly, we do this while maintaining full respect for human oversight and trust. We also work from a development roadmap for continuous improvement. This makes uQualio much more affordable while also making it simpler to create courses from Day 1.
Third Core Value
Community
The world is our community, and we learn best from our peers and from each other. Designing for how each of us learns best, combined with adding to our global expertise on successful learning provides the best outcomes. This collaborative effort with all learning stakeholders brings communities together while respecting the individual.
We believe learning should meet people where they are. Our platform enables tailored learning paths and flexible course delivery so every user can succeed in their own way. Making learning accessible to all reflects a commitment to the world community. Knowing that we all learn in different ways and incorporating these options on our platform also shows respect to the individual.
Fourth Core Values
Engagement & Fun
Why make learning boring when it may already be difficult?
It should be straightforward for learners to get the knowledge they need most. But learning must also be fun – if not, no one will learn!
Designing learning experiences with gamification encourages participation, piques curiosity, increases user engagement & and provides long-term skill retention.
Actually incorporating gamification like non-graded quizzes into lessons can make required compliance tests more interesting. Even fun. More importantly, these quizzes help move learning from temporary work memory to short-term memory. This aids recall and retention for the graded tests at the end of a course, when required.
The most potent and lasting rewards excite and unite all to a common vision.
Founders, Mission & Vision
Here you will get to know why we created the uQualio video LMS platform, our mission and vision, and what makes us different.
Recognition
36+ awards for making video learning better
These are not vanity awards. They reflect consistent recognition from the eLearning industry for what we set out to do: Make video training genuinely accessible, affordable, and effective.
Get started
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Things people genuinely ask us
- Who is uQualio for?
uQualio works best for organisations that need to create, distribute, and track video-based training, and want to do it without a large budget, IT project, or dedicated eLearning team.
This includes SMBs running employee onboarding, compliance teams managing mandatory training, SaaS companies educating customers, NGOs delivering skills programmes, and commercial training providers selling courses. The common thread is a need to train people at scale, efficiently, with real results.
- What makes uQualio different from other LMS platforms?
Three things:
- First, it is genuinely video-first — not a document management system that also hosts video. Every design decision is made around the microlearning format.
- Second, it includes AI tools (transcription, quiz generation, dynamic translation) that are integrated into the workflow rather than bolted on.
- Third, it uses usage-based pricing so you pay for active learners, not a fixed seat count, which makes it fundamentally more accessible for organisations with variable learner volumes.
And unlike most enterprise LMS vendors, you can be live in under two hours without involving IT.
- What does "Nordic learning principles" mean in practice?
Specifically, it influences how we design the platform: learners have autonomy over when and how they complete training (no mandatory lock-step schedules); courses are built around practical, applicable knowledge rather than theoretical content; gamification is used to motivate and recognise achievement rather than to enforce compliance; and the platform is designed to require no technical expertise from the people creating courses. These are not marketing values. They are actual design constraints we apply when making product decisions.
- Want to learn more about Pippi?
You can find more information about her here: https://en.wikipedia.org/wiki/Pippi_Longstocking
- How does uQualio support social learning?
uQualio includes several features designed to make learning a shared experience rather than an isolated one: a follow system where learners can see each other’s course activity and achievements (enabled via two settings toggles), shareable certificates and badges that learners can post on LinkedIn, team leaderboards and competitions that create group challenges, and open learner feedback on courses.
- How is uQualio affordable for smaller organisations?
The pricing model is usage-based, so you pay only for active learners in a given month, not a fixed seat count. This means an organisation with 200 employees but only 50 actively training in any given month pays for 50.
Starter plans begin at $19.99/month. There is no long-term contract, no implementation fee, and no IT cost.
A full 14-day trial provides complete access to the platform at no cost, with no credit card required. For NGOs and nonprofits, we offer reduced pricing. For Enterprise (+500 users) needs, a specific pricing meeting is available.
Read more here: Pricing.
- Where is uQualio's data hosted and is it GDPR compliant?
Yes. uQualio is fully ISO 27001 & GDPR compliant. All data is hosted on Amazon Web Services servers in Frankfurt, Germany (within the EU) and encrypted with AES-256 at rest and TLS in transit. We are registered with Datatilsynet, the Danish Data Protection Authority, and data processing agreements are available for all plans. We do not sell or use your data for any purpose outside of operating your platform. Full details are on our Security & Reliability page.
- How do I get help if I get stuck?
uQualio provides built-in self-service video guides that walk you through every platform feature. Available at any time, at no extra cost.
For questions that the guides don’t cover, our support team responds by chat, email, and we host open weekly Office Hours webinars where any customer can bring questions live.
We also have a growing blog and customer resource library. We have made a deliberate choice not to hide support behind a tier paywall, so on any plan, you have access to real human support.
Learn more on: Customer support




