CEO & Co-founder Biography
Hatla Færch Johnsen: Video Learning Expert and EdTech Entrepreneur
20+ years helping businesses get the right knowledge to the right people. Now building the video learning platform that makes it easy for anyone to do the same.
About Hatla
Who is Hatla Færch Johnsen?
Hatla spent two decades working across IT, pharma, business consulting, and engineering. She kept running into the same problem: getting the right knowledge to the right people, fast. An MSc in both Business and Psychology from Roskilde University gave her a clear-eyed view of how people actually learn, and why most corporate training doesn’t stick.
In 2017, she and Co-Founder Christian Bjerre Nielsen built uQualio to fix that. The idea was simple: people go to YouTube to learn. So, what if you could take that format, add quizzes and certificates, and hand it to any business that needs to train dealers, partners, or customers? No studio needed. No LMS expertise required. First course live on day one.
Today uQualio serves businesses across dozens of industries who need to train people they can’t put in a room: dealer networks, reseller channels, customer onboarding teams, and field service organisations. The platform is cloud-based, white-label, and built for the Subject Matter Expert who knows the product cold but has never built a training course before.
Hatla’s background in change management and business psychology shapes how uQualio is built: lean, practical, and focused on time-to-value. She’s also a committed voice for the UN’s SDG 4 as quality education is one of the most powerful levers we have for a better world.
Hatla is also a Danish IT Association national policy board for female tech leaders, shaping industry representation at government level.
In Hatla's Own Words
What Hatla Færch Johnsen writes and speaks about
Video-Based Learning
Why video beats text for training, how to make it bite-sized, and how to beat Ebbinghaus’s forgetting curve with quizzes and repetition.
Partner & Customer Training
How product companies can train employees, customers and channel partners at scale without flying anyone anywhere.
Bootstrapped SaaS Growth
Lean teams, distributed models, and product-led growth for founders building without a VC runway.
AI in eLearning
Practical, ethical AI tools that amplify humans for lower course-creation costs and help Subject Matter Experts share knowledge faster. The case for writing clean code from the start, building cloud-native SaaS architecture, and why a single-version platform beats a customisation-heavy enterprise model.
Education & Sustainability
The link between accessible education, economic development, and the UN SDGs, across business and beyond.
Female Tech Entrepreneurship
From founding to scaling: the realities of building a tech company as a female founder in the Nordic ecosystem.
What Hatla Færch Johnsen writes and speaks about
Partner & Customer Training
How product companies can train employees, customers and channel partners at scale without flying anyone anywhere.
AI in eLearning
Practical, ethical AI tools that amplify humans for lower course-creation costs and help Subject Matter Experts share knowledge faster. The case for writing clean code from the start, building cloud-native SaaS architecture, and why a single-version platform beats a customisation-heavy enterprise model.
A selection of Hatla’s recent
awards, speaking appearances, features & press and podcast interviews.
Recognition - Awards & acknowledgements
Nominated for Egedal Business Award 2026: Nominated for the Danish Egedal Erhvervspris, recognising outstanding local business impact.
SaaSiest Woman of the Year 2025: Named at the SaaSiest conference in Malmö, Sweden, introduced as “a visionary leader who’s lifting others while scaling her company with heart and grit.”
Top 12 Leading Global Impact-Certified EdTech Companies: Named by EduEvidence, recognising uQualio for being a learning product that have demonstrated measurable, independently verified impact through the EduEvidence certification process.
European EdTech Alliance 8 Female Founders to Watch 2025: Selected by the European EdTech Alliance as one of eight female founders shaping the future of European EdTech. And 6th cohort member of the fellowship for most promising female edtech founders in Europe.
European eLearning Excellence Awards 2023: 3rd place, judged by a global panel of eLearning experts across 12 countries.
NextGen Learning System of the Year 2023: Awarded by industry analyst Craig Weiss for platform innovation in video-based learning.
Tech Explainer 2022: Awarded at Aarhus Tech Tale for explaining LMS, Microlearning & QR Codes for Non-Techies
Technology Marketeer of the Year 2021: Awarded by AnyTechTrial for outstanding contribution to technology marketing across Europe.
Talks & Podcasts: Where Hatla has spoken
2026
- Erasmus+ project MOBIpreneur launch in Denmark: Keynote speaker. Shared insights and experience as founder, as well as the benefits of micro-learning.
2025
- Named SaaSiest Woman of the Year at the SaaSiest conference in Malmö, Sweden
- Founders Kahani podcast: entrepreneurial journey and innovative education
- ‘We are Educators’ podcast with CBREE: microlearning and how video training platforms can change education
2024
- Keynote: “From Knowledge Sharing to Environmental Stewardship” at FutureFest, Pakistan’s largest tech event
- The SaaSiest Podcast: running a lean, distributed team
- SaaS.Group PLG podcast: hacking product-led growth for bootstrapped SaaS
- The Innovation Coaching Podcast with Claus Raasted: overcoming sales challenges and improving customer onboarding
2023
- Unlock Your Startup · DEI Summit 2023, Nordic Consulate Generals, New York
- AnyTechMeta: Microlearning and why you should use it in corporate training
- ConnectX/Tech Savvy Aarhus: Video-based learning and AI video for the Digital Learning Network
2022
- AnyTechTrial Notable Talks, Tech Explainer Aarhus, We Are Entrepreneurs panel: Flight to Prosperity, European Ukrainian Hub, Angella Invest: Family Business and Angel Investing.
2021
- Judge, NEXT EDUCATION CPH Entrepreneur CUP, CMO Leadership Awards Europe, LinkedIn panel: Decoding Experiential Marketing in the Digital Era, The Tech Leader Portrait #89, Episode 380: Raising the Standard for Everybody through eLearning and Education Technology
External Features and Press
2026
- EU Business News / Scandinavian Business Awards – Winner profile, Best Purpose-Driven EdTech Company 2026.
2025
- European EdTech Alliance – Featured as one of 8 Female Founders to Watch, edtecheurope.org.
- SaaSiest – Nominated and profiled as one of four candidates for SaaSiest Woman of the Year 2025, March 2025. Quote published: “Take the higher, sometimes harder path from the start — it’ll save you setbacks in the long run.” Winner announced at SaaSiest Malmö, May 2025.
- HolonIQ – Listed in Nordic & Baltic EdTech 50 for 2025 (second consecutive year).
2024
- IMDb – The SaaSiest Podcast, Episode 141, “The benefits of running a lean, distributed, and outsourced team”, May 2024.
- Danish Startup Group – Feature article on uQualio, April 2024. Covers founding story, platform, and Hatla’s background.
- SaaS.Group / saas.unbound podcast – Episode with Anna Nadeina, “Hacking product-led growth for bootstrapped SaaS”, March 2024.
- Codemmunity Forum – Multi-part interview, March 2024. Topics: platform vision, pitching advice, startup resilience.
- HolonIQ – Listed in Nordic & Baltic EdTech 50 for 2024 (first year).
2023
- ACPI / European Conference on e-Learning — Official results listing confirms 3rd place, Hatla Johnsen & Christian Nielsen, uQualio Video4Learning.
2021-2022
- AnyTechTrial NotableTalks – Video interview series, available on YouTube and LinkedIn. Topics: video-based learning, hybrid workflow, founding story.
Publications in print
9th International e-Learning Excellence Awards Anthology (2023). Dan Remenyi, Editor
Hatla’s case study was selected from 24 international submissions spanning 12 countries and published in the anthology, with an invitation to present at the 2023 European Conference on e-Learning at the University of South Africa in Pretoria.
Community-Based Research for Engagement & Education: Advocacy – An Oral History Collection (2022)
Contributing author to this collaborative research collection exploring community-driven approaches to education and advocacy.
Want to see what video learning can do for your team?
Want to see what video learning can do for your team?
uQualio makes it easy for any Subject Matter Expert to turn existing videos into real training, with quizzes, certificates, and completion reporting. Most teams have their first course live the same day.
Frequently Asked Questions
- Who is Hatla Færch Johnsen?
Hatla Færch Johnsen is the CEO and Co-Founder of uQualio, a video-based learning platform headquartered in Copenhagen, Denmark. She has over 20 years of experience in business development, strategy, and change management across IT, pharma, and engineering.
- What awards has Hatla Færch Johnsen won?
Hatla has been named SaaSiest Woman of the Year 2025, recognised as one of 8 Female Founders to Watch by the European EdTech Alliance, listed in the HolonIQ Nordic and Baltic EdTech 50 for 2024 and 2025, and received the Best Purpose-Driven EdTech Company award at the Scandinavian Business Awards 2026.
- What is uQualio?
uQualio is a cloud-based, AI-powered video micro-learning platform that helps businesses turn existing videos into quizzed, certified training courses. It is designed for companies that need to train partners, dealers, customers, or remote teams at scale, without needing IT, a studio, or instructional design expertise. Founded in Copenhagen in 2017, it is used across dozens of industries worldwide.
- Where has Hatla Færch Johnsen spoken?
Hatla has spoken at events and on podcasts across Europe, the US, Pakistan, and South Africa. Recent appearances include FutureFest Pakistan 2024, the SaaSiest conference in Malmö, the DEI Summit in New York, and the Erasmus+ MOBIpreneur launch in Denmark in 2026.
- What is uQualio used for?
uQualio is used primarily for partner and dealer training, customer onboarding, compliance training, and employee training. It is particularly suited to companies that need to train external audiences, such as reseller networks and channel partners, in multiple languages and without requiring learners to download an app.