The entrepreneurial journey is often filled with highs and lows, challenges and triumphs. Hatla Færch Johnsen & Christian Bjerre Nielsen, the founders of uQualio, a Danish tech startup, embarked on a remarkable experience when they traveled to New York to pitch uQualio to investors and others interested in Unlocking You StartUp, Nordic Inclusive Investor Summit 2023 in Denmark House, in the Chrysler building in New York.
This blog post takes a closer look at uQualio and the founders’ journey, highlighting the valuable experiences and insights gained during this pivotal moment.
From Idea to Pitch
Every successful venture begins with an idea, and uQualio was no exception. 3 professionals recognized the need for a user-friendly, affordable, all-in-one video e-learning platform that empowers businesses to create and distribute online training courses efficiently, so we can change the world for the better. With a clear vision in mind, they embarked on the path of entrepreneurship, building uQualio from scratch.
The Opportunity in Denmark House in New York
Pitching in front of potential investors is a significant milestone for any founder, and Hatla Færch Johnsen had the chance to present uQualio in New York. The Nordic Consulates in New York wanted to convey the many potentials of creating diverse businesses and workplaces – and to point towards new and tested practices that attract this current generation of tech innovators, entrepreneurs, and founders to create thriving businesses. Through best-case practices and live workshops, we will discuss how investing in diverse founding teams can lead to improved financial performance, access to untapped markets, and enhanced innovation.
The Danish Consulate in New York is a renowned platform that connects Danish startups with US market opportunities, providing a valuable network and exposure. This opportunity was a testament to the potential of uQualio and the recognition it has garnered in the startup community.
Preparing the Perfect Pitch
Pitching to investors requires thorough preparation, strategic thinking, and effective communication skills. The founders have invested considerable time refining Hatla’s pitch to ensure it resonated with the audience. This process involved crafting a compelling story, highlighting the unique value proposition of uQualio, and showcasing its market potential. The goal was to capture the attention and interest of the investors within a limited timeframe.
Navigating the Investor Landscape
Pitching to a diverse group of 250 people (investors, tech founders, academics and researchers in DEI, accelerators and incubators, government officials, and corporate innovation leaders.) brings forth its own set of challenges. The purpose of the summit was to connect investors, entrepreneurs, policymakers, game changers, and thought leaders from the Nordic countries and the United States.
Hatla Færch Johnsen had to adapt her pitch to cater to different investment preferences and personalities in the room. She researched the investors beforehand, seeking to understand their backgrounds, areas of interest and investment philosophies. This allowed her to tailor her presentation to align with their specific needs and priorities.
Overcoming Nerves and Building Confidence
Presenting to a large audience can be nerve-wracking, even for seasoned entrepreneurs. Hatla faced the challenge head-on, practicing her pitch meticulously, and seeking feedback from master classes, mentors, and advisors. By rehearsing and refining her delivery, she built the confidence necessary to captivate the investors and convey the potential of uQualio convincingly. She even made the audience laugh at her karma claim that she needs to improve her karma with good Quality Education..
The Power of Networking
Beyond the pitch itself, the summit in New York provided Hatla & Christian with an invaluable networking opportunity. Engaging with investors, fellow entrepreneurs, and industry experts enabled the founders to expand their professional network, establish connections, and gather insights from experienced individuals. This networking aspect of the event could lead to future collaborations, partnerships, or mentorship opportunities, further fueling the growth of uQualio.
Lessons Learned and Moving Forward
Regardless of the outcome of the pitch event, uQualios founders have both gotten experiences and insights that were invaluable. Every pitch serves as an opportunity to learn, refine strategies, and improve. The feedback received from investors, the connections made, and the exposure gained all contribute to the growth and development of uQualio. With newfound knowledge and a stronger network, uQualio is now equipped to drive fast forward.
Pitching uQualio at Denmark House in New York has been a transformative experience for Hatla & Christian – we even meet a coming unicorn…
Achieve Effective & Affordable Video Training
– uQualio is the award-winning easy-to-use all-in-one NextGen LMS software for any types of online video learning