Fremco – making eLearning from user generated content

FREMCO is a Danish company specializing in the development and production of fiber-blowing machines of the highest possible caliber.

Over the past two decades, FREMCO has accumulated an immensely specialized knowledge of blowing techniques. Kenneth Filipsen, Technical Sales Manager, explained…

“During the past many years Fremco´s turnover has risen with 25% annual.  Using uQualio gave us the power to educate new and existing resellers to the level that was needed and thus the result.” 

With such an impressive company history in mind, it’s no surprise that FREMCO had to constantly move forward in order to cement its high standing in its industry. This means being open to several possibilities, and experimenting with research and innovation.

Allowing customers to share and generate content

Lately, FREMCO has integrated the eLearning platform into its core divisions, and now it is moving forward with user-generated content. And here’s why this is a bold venture when it comes to someone with FREMCO’s particular make-up. Kenneth Filipsen elaborated…

“We are expanding, and we need an efficient way to get everything aligned. Compared to earlier, we have reduced our training cost with 30-45 % and have achieved a much higher impact of the trainings. With uQualio, it´s like having 10 extra employees doing training!”  

In traditional expertise-driven ventures and industries, it’s usually a “trickle-down” approach to teaching, mentoring, or managing: the mentor or manager shares their knowledge to a group of people. It’s a traditional way of dealing with core components of knowledge, or in many cases, training where the mentor is in focus and not the individuals who are attending the course.

Collects videos from its core customer

What social media companies have known for a long time is that user-generated content is valuable. What FREMCO is doing now is pushing its training platform into a modernized way of learning.

By collecting videos from its core customers, FREMCO can then turn them into new eLearning and that is pushing the boundaries of eLearning as you normally know it. Imagine if you’re a student, and not only learning of a certain customer example, you get to experience visual content generated by that very customer, which FREMCO uploads.

Kenneth Filipsen explains:

”And by allowing our customers to also share courses on our eLearning platform results in organic growth. The smartness of this is close to likes, shares, viral etc. it gives our courses a natural growth without FREMCo doing much – we only need to allow our customers to “share course”. uQualio is simple to use in the day-to-day work and at the same time extremely scalable!”

According to Kenneth Filipsen, it is the scalable foundation of uQualio that makes it possible for different eLearners to share the training platform with customers and get new and exciting possibilities.

FREMCO’s latest innovation engages users, and it creates a richer learning experience. Something that we value at uQualio.