The fast-paced digital world – with its nearly instantaneous deadlines, endless updates, and the pressures of keeping up with global markets – can be overwhelming. Small and medium-sized businesses can find it especially challenging to allocate their limited resources effectively.
According to the Small Business Association (SBA), U.S. small businesses make up more than 90% of all firms, create 63% of new jobs, and employ nearly half of America’s private sector workforce.
How can small and medium-sized businesses (SMBs) integrate training, sales, marketing, local and remote operations, customer relations, and more?
With uQualio – an award-winning video eLearning solution – which is committed to helping small and medium-sized businesses create cost-effective training and marketing, you can deliver consistent content, simplify feedback and assessment, enhance trust among stakeholders, and extend reach globally – no matter what use case you have.
Where to Use an eLearning platform in Small and Medium Businesses
Webinars and Live Sessions
In recent years, businesses have considerably embraced webinars and streaming sessions to educate their users, promote their products, and drive engagement. With the uQualio web-based training platform, you can easily edit webinars, PowerPoint presentations, screenshots, and other content into suitable info bites; add interactive quiz questions; and repurpose existing material in new and creative ways.
Product and Service Demonstrations
Video-based learning & training platforms provide an excellent opportunity for showcasing products and services in action. Create detailed videos to highlight the features, benefits, and real-world applications of your products and/or services. These videos can be shared on the uQualio white-label video platform, websites, social media, and email campaigns, helping potential customers to understand your value proposition more comprehensively.
Use your video eLearning courses, content, and materials to educate, by sharing valuable insights, tips, and best practices. This allows you to showcase your unique qualities and build trust and credibility. This approach not only attracts potential customers, but it also fosters customer loyalty by sharing how best your products or services can be used.
Storytelling and Branding
Video is a powerful medium for conveying a brand’s story and values. You can leverage video eLearning to create compelling narratives that resonate with your audience. Try focusing on your journey, mission, and culture to build a stronger connection with customers and reinforce the unique selling points of your products or services.
Video testimonials from satisfied customers are powerful marketing tools that are unquestionably more effective than written reviews. Incorporate customer success stories into your eLearning content to highlight the real-world impact of your offerings.
A video is a powerful tool that can help you explain your products and services in an easily understandable way, so that users and customers realize the full benefit of your product. Also, it is a fantastic way to make engaging FAQs and create a deeper understanding of your unique value proposition.
Reduced Carbon Footprint
Sustainability encompasses environmental responsibility. By embracing video eLearning, you can drastically reduce your carbon footprint by lowering the need for printed materials, travel for training sessions, and physical infrastructure; leading to a greener and more eco-friendly approach to training.
About Video-Based Learning & Training
Cost-Effectiveness and Flexibility
Cost control is #1 priority for many SMBs, and the uQualio video eLearning platform gives you the tools to create, distribute, and monitor reliable, efficient, scalable, low-cost access to training and communication anywhere, anytime, and on any device.
Engagement is a crucial aspect of effective training, and video eLearning excels in this regard. Videos are inherently engaging due to their dynamic nature, combining visuals, audio, and sometimes interactive elements. This engagement leads to higher information retention rates, compared to traditional text-based materials. Visual cues and storytelling in videos make concepts more memorable and relatable, enhancing the learning experience for employees, customers, as well as internal/external technicians, sales personnel, etc.
Scalability and Consistency
As your SMB grows, it can be difficult to keep consistent training content and standards. uQualio helps you overcome these barriers with unlimited scalability – support from 10 to any number of users, and built-in editing features that make it easy to repurpose content or to modify current material as and when needed.
Simply use your high-quality training video to create versions for new products, services, or updates to ensure consistency of your message and image, and create a standardized learning experience across the organization.
Tracking, Communication, and Analytics
The uQualio digital training platform features comprehensive tracking, communication, and analytics tools. Therefore, it is simple to monitor employee progress, prompt them to return to task (nudging), and compile individual/team results according to your reporting needs.
Additionally, these tools also help identify areas where employees and others might be struggling, helping you to make targeted interventions.
Adaptability to Different Learning Styles
Everyone has a unique learning style, and video eLearning is well suited to meeting the needs of internal/external employees, customers, and others in your organization. While some stakeholders may learn better through visual content, others may prefer auditory or interactive elements. Video eLearning incorporates all these elements, making it a versatile tool for accommodating diverse learning styles for everyone.
The uQualio advantages include:
- Gamification: Engage users with team or individual competitions for prizes, or other rewards.
- Language Settings: Select from 15+ languages to meet your needs. Contact us if you need other languages.
- Interactive Elements: Our platform includes built-in interactivity giving users an active learning experience – a method proven to achieve better outcomes.
- Microlearning: Use our built-in editing tools to create bite-sized learning content that helps users to better understand and retain critical knowledge.
As a profit-for-purpose enterprise, uQualio is dedicated to achieving the UN’s Sustainable Development Goal #4: Quality Education.
“To ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.”
Education increases wealth and reduces poverty, leads to better health, prevents inequality and injustice, drives sustainable growth, and helps us protect the planet.
Therefore in 2017, we started developing a video course creation software system to democratize learning. The concept was to design a system that helps anyone to access education, training, and knowledge. And today, our mission is to provide a highly effective, easy-to-use, affordable online video training platform that features gamified bite-size video microlearning, as well as built-in editing, communication, monitoring, and documentation tools.
With the uQualio operations management & skills training platform, there are no upfront costs or onboarding fees. Our 100% pay-as-you-go pricing model makes it affordable for small and medium-sized businesses.
We support NGOs, schools, and charities by providing the platform for free, and offer start-ups free accounts for the first year. Please contact us for more details.
General Data Protection Regulation (GDPR)
uQualio follows the EU GDPR rules to protect privacy and data. We will never (ever) sell any data as we are based on democratic Nordic learning principles.
Achieve Effective & Affordable Video Training
– uQualio is an award-winning, easy-to-use, all-in-one NextGen LMS software for any types of online video training.